GenArts helped bring Iron Man to life
Bring your story to lifeTM
Learn how visual effects increase audience engagement.

Learn how visual effects increase audience engagement.

WHY VISUAL EFFECTS?
Visual effects increase audience engagement.
View the case study

GenArts visual effects software was used by ILM to bring Iron Man to life. Courtesy of ILM. © 2010 MVLFFLLC. TM and © 2010 Marvel. All Rights Reserved

Computer

How It Works

Sapphire visual effects plugins engine

1 | The Engine

It all starts with the Sapphire effects engine, the driver behind all Sapphire products for video editing and compositing. Platform-agnostic, GPU-accelerated, time-tested, and proven maximum performance. Learn More

Sapphire visual effects experience.

2 | The Experience

Now, choose your experience; Sapphire video editing and compositing plug-ins now comes in two versions designed to meet the needs of different users and workflows. 
Sapphire or Sapphire Edge 

Browse our portfolio of pre-built visual effects for video editing and compositing.

3 | The Look

Next, browse the most extensive portfolio of pre-built, exclusive looks; easily preview in real time on your video, add to your video, and drive results. Learn More

Watch the impact of video effects.

4 | The Impact

Finally, watch the impact. Videos with visual effects are more engaging and more influential than untreated video; visual effects increase preference, likeability, time spent, and purchase intent.  Learn More

Latest news: Katherine Hays discusses leadership and employee-owned ideas in the New York Times. Read the article.

Sapphire Software in Action

Customer Showreel 2011
Demo Reel
Motion Graphics Reel 2010

Used in the content you love by the world’s most talented video creators including:

GenArts customers: ABC, BBC, CBS, CCTV, CNN, Digital Domain
GenArts customers: Discovery Channel, Disney, DreamWorks, Entertainment Tonight, ESPN, Fox New Channel
GenArts customers: Fox, Logo, Lucasfilm, McCann-Erickson, MTV, NBS Universal
GenArts customers: Paramount, Rainbow, Sony Computer Entertainment, Sony Imageworks, Star of India, Sun TV
GenArts customers: TBS, Technicolor, Telemundo, TNT, Turner, Warner Bros.