GenArts is the leading provider of visual effects software to the media and advertising industries. GenArts’ intuitive software solutions, extensive portfolio of preset looks, and engagement statistics bring the tremendous power of visual effects to every video creator. By marrying the art of visual effects and the science of audience engagement, GenArts helps video creators maximize the value of their content.
It takes the high-level, supercomputing techniques and an optimal library of effect primitives to power the Sapphire engine and deliver an experience that is completely streamlined, effortless, elegant...with exceptional results. Artist-tested and market-proven for over 14 years delivering maximum speed, performance, and quality.
FX Central gives VFX artists, video creators, and editors exclusive access to the world’s top pre-built looks. With these curated, high-performance-rated looks, video creators can stay up-to-date with the latest trends and best-performing looks to maximize the value of their content.
Over the past decade, GenArts has built the single largest community of the world’s best video artists. The size and quality of our artist network spans the TV, film, broadcast, and advertising industries. Their participation and feedback on our effects technology, looks portfolio, and innovation trends drives unmatched data and insights on the targeted use of visual effects to engage different demographics, increase viewership, and drive business results.
It all starts with the Sapphire effects engine, the driver behind all Sapphire products for video editing and compositing. Platform-agnostic, GPU-accelerated, time-tested, and proven maximum performance. Learn More
Now, choose your experience; Sapphire video editing and compositing plug-ins now comes in two versions designed to meet the needs of different users and workflows.
Sapphire or Sapphire Edge
Next, browse the most extensive portfolio of pre-built, exclusive looks; easily preview in real time on your video, add to your video, and drive results. Learn More
Finally, watch the impact. Videos with visual effects are more engaging and more influential than untreated video; visual effects increase preference, likeability, time spent, and purchase intent. Learn More
Selected GenArts customers:
