Used in the content you love by the world’s most talented video creators including:
4 | The Impact
Why Visual Effects
Maximize the Value of your Content
Bring your stories to life and measure the impact that your video content has on viewers. Our analytics help you understand what drives engagement and what looks you can use to make your story more impactful to your intended audience.
Understand what makes your story soar with GenArts engagement analytics.
The Desired Impact: Reaching & Engaging Viewers
TARGETED
USE OF VFX
Visual effects improve the likeability of video content... analytics help define which looks significantly add to the target audiences’ preference and willingness to engage and positively respond to the video content.
ATTITUDINAL
MEASURES
Visual effects influence perception of video...engagement metrics measure audience opinion and responses to content across likeability, uniqueness, memorability, and overall preference.
BEHAVIORAL
MEASURES
Visual effects can be used to better inform, influence, and grow audiences... engagement analytics show which effects result in the largest increase in behavioral intent such as willingness to watch again, intent to abandon, or intent to purchase.
DRIVE
ENGAGEMENT
Powerful analytics rate and display looks based on performance (attitudinal, behavior, and artist-ratings)... help video creators to know which looks appeal to targeted viewers so they can maximize the appeal and value of their content.
High-Quality Visual Effects Optimize Video Performance
Image courtesy of AXYZFor years, Hollywood and Madison Avenue have known the benefits of visual effects, but there have been few conclusive testaments to their impact. In this comprehensive case study, GenArts shows how professional-grade visual effects can be used to drive video appeal, viewership and audience engagement.
Now advertisers of all sizes can use visual effects to differentiate their brands as effectively online as they traditionally have offline.
Download the Case Study