Used in the content you love by the world’s most talented video creators including:
3 | The Look
Most Extensive Portfolio of Looks
GenArts is unlocking the power of the Sapphire effects engine through its portfolio of pre-built looks. Now, for the first time, video creators can begin their creative process with the “look,” use the look as defined, or customize to their preference and deliver a performance that engages viewers and drives results.
- Exclusive, signature pre-built looks
- Breadth and depth of looks across verticals
- Curated by the world's most talented VFX artists
- Performance rated by engagement metrics
Looks unlock the power of the Sapphire engine…Accessible, Engaging, Effective
ACCESSIBLE
PRESET LOOKS
Extensive, easy-to-search set of pre-built looks...unlocks the power of the Sapphire engine and makes it accessible to a wide range of video creators for the first time – across industries, market segments, and experience levels. Creators tap into high-quality preset looks immediately; the in-product preset browser lets users browse, click, and view on their own media in record time.
SIGNATURE
LOOKS
Pre-built looks help unlock the Sapphires’ broad and deep set of exclusive, signature effects...honed and fine-tuned by feedback from our large network of talented visual artists. Every video creator can now download exclusive and authentic pre-built looks from FX Central – branded and original looks contributed from our partners, in-house experts, and emerging and acclaimed artists.
FRESH & INNOVATIVE
Ability to expand your collection and stay updated...with regular updates from FX Central. Stay ahead of the curve with fashion-driven visual effect looks.
PERFORMANCE-
RATED
Our curated collection showcases looks based on artist rating (e.g., quality, usefulness, design) and engagement impact...Our proprietary algorithm and engagement analytics ensure the most relevant and effective looks are recommended and presented across range of criteria including project goal, target audience, or theme.
