GenArts Press Releases

2012 Press Releases

14 Feb 2012

Cambridge, MA – February 14, 2012 – GenArts® Inc., the global leader in specialized visual effects software for the media and advertising industries, today released new Monsters GT v7....

31 Jan 2012

Cambridge, MA – January 31, 2012 – GenArts® Inc., the global leader in specialized visual effects software for the media and advertising industries, today announced the availability of Sapphire Edge for Final...

2011 Press Releases

15 Dec 2011

Cambridge, MA – December 15, 2011 – GenArts, Inc., the global leader in specialized visual effects (VFX) software for advertising and media industries, today released the first...

16 Nov 2011

Cambridge, MA – November 16, 2011 – Katherine Hays, CEO of leading visual effects software provider GenArts, Inc., won a prestigious Stevie Award for Women in Business for her work to democratize...

15 Nov 2011

Cambridge, MA – November 15, 2011 – GenArts Inc., the global leader in specialized visual effects (VFX) software, today expanded the newest version of Sapphire to include support for Apple Final Cut Pro 7, The Foundry...

4 Oct 2011

Cambridge, MA – October 4, 2011 – GenArts Inc., the global leader in specialized visual effects (VFX) software, today released the highly anticipated new version of industry-leading Sapphire Plug-ins®.  ...

15 Sep 2011

Cambridge, MA and Torrence, CA – September 15, 2011 – GenArts, Inc., the global leader in visual effects software, and PixelFish.com, the...

8 Sep 2011

Amsterdam, Netherlands – Sept 8, 2011 – GenArts Inc., the global leader in visual effects (VFX) software for the media and advertising industries, will showcase its new visual effects solution...

11 Aug 2011

Cambridge, MA – August 11, 2011 – GenArts Inc., the global leader in visual effects (VFX) software for the media and advertising industries, today announces a strategic alliance with Sony Creative Software to...

28 Jun 2011

Cambridge, MA – June 28, 2011 – GenArts® Inc., the global leader in specialized visual effects (VFX) software for the media and advertising industries, today announced the launch of ...

6 Apr 2011

Cambridge, MA – April 6, 2011 – GenArts, Inc. and the University of Southern California School of Cinematic Arts (USC SCA) announced today a broad collaboration designed to provide USC students and faculty access to GenArts visual...

3 Mar 2011

Cambridge, MA – March 3, 2011 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will lead a panel discussion at the 2011 NAB Show,...

28 Feb 2011

Cambridge, MA – February 28, 2011 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, marks yet another year having been used to create visually rich effects...

2010 Press Releases

26 Oct 2010

Cambridge, MA – October 26, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of...

28 Sep 2010

Cambridge, MA – September 28, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of...

14 Sep 2010

Cambridge, MA – September 14, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of...

3 Aug 2010

Cambridge, MA – August 3, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of GenArts Monsters GT™ for users of...

26 Jul 2010

Cambridge, MA – July 26, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it has released its newest version of...

30 Jun 2010

Cambridge, MA – June 30, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it has released...

15 Jun 2010

Cambridge, MA – June 15, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of GenArts Monsters GT™ for Adobe...

27 May 2010

Cambridge, MA – May 27, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the immediate availability of GenArts Sapphire™ 5 for...

4 May 2010

London and Cambridge, MA – May 4, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that The Mill has standardized on GenArts Sapphire...

21 Apr 2010

Cambridge, MA – April 21, 2010 – wondertouch by GenArts announced today the immediate availability of particleIllusion™ for After Effects (pIAE) for users of Adobe After Effects on Mac. Available as a plug-in for the first...

7 Apr 2010

Cambridge, MA – April 7, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today GenArts Monsters GT™ for Adobe After Effects users....

7 Apr 2010

Cambridge, MA – April 7, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will port its industry-standard Sapphire plug-ins to...

7 Apr 2010

Cambridge, MA – April 7, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, unveiled today GenArts Sapphire™ 5 for Adobe After Effects. Available...

7 Apr 2010

Cambridge, MA – April 7, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will exhibit at the 2010 NAB Show, held in Las...

11 Mar 2010

Cambridge, MA – March 11, 2010 – Although it was clearly a tough choice, Avatar emerged a winner at the 2010 Academy Awards, and its deserving artists went home with the coveted gold statue for Best Visual Effects. Avatar was an...

9 Mar 2010

Cambridge, MA – March 9, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of GenArts Sapphire™ 5 for...

16 Feb 2010

London and Cambridge, MA – February 16, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, and The Foundry, the world-leading visual effects software...

10 Feb 2010

Cambridge, MA – February 10, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that a Moviola class geared toward Avid users will feature...

4 Feb 2010

Cambridge, MA – February 4, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, has again dominated the list of visual effects Oscar nominees. The...

1 Feb 2010

Cambridge, MA – February 1, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will exhibit at the Ninth Annual SuperMeet in San...

11 Jan 2010

Cambridge, MA – January 11, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that GenArts Chief Scientist and Vice President of Engineering...

2009 Press Releases

23 Dec 2009

Cambridge, MA – December 23, 2009 – wondertouch by GenArts announced today the immediate availability of particleIllusion™ for After Effects (pIAE) for users of Adobe After Effects on Windows. Available as a plug-in for the...

17 Dec 2009

Cambridge, MA – December 17, 2009 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, today announced pricing for its GenArts Sapphire™ 5 licenses for...

23 Nov 2009

Cambridge, MA – November 23, 2009 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today GenArts Sapphire™ 5. The latest software upgrade is...

3 Nov 2009

Cambridge, MA – November 3, 2009 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today a definitive agreement to acquire particleIllusion™ and...

20 Oct 2009

Cambridge, MA – October 20, 2009 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today GenArts Sapphire™ version 3.02 (v3.02) for Avid Systems...

21 Sep 2009

Cambridge, MA – September 21, 2009 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the appointment of Dr. David Sturman to its executive team...

1 Sep 2009

Cambridge, MA – September 1, 2009 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will exhibit at the Second Annual Final Cut Pro...

25 Aug 2009

Cambridge, MA – August 25, 2009 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today a floating licensing option for institutional users of GenArts...

25 Aug 2009

Cambridge, MA – August 25, 2009 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of new training videos and tutorials for...

21 Jul 2009

Cambridge, MA – July 21, 2009 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today end of life for Sapphire version 1 for Avid systems effective...

7 Jul 2009

Cambridge, MA – July 7, 2009 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today a monthly license rental option for its flagship GenArts Sapphire...

8 Jun 2009

Cambridge, MA and San Francisco, CA – June 8, 2009 – GenArts Inc., the leading provider of specialized digital visual effects plug-in software for the film and television industries, announced today an agreement that broadens its long...

11 May 2009

Cambridge, MA – May 11, 2009 – GenArts Inc., the leading provider of specialized digital visual effects software for the film, television and video industries, today announced that its state-of-the-art visual effects software GenArts...

20 Apr 2009

Cambridge, MA – April 20, 2009 – GenArts, Inc. the leading provider of specialized visual effects software for the film, television and video industries, announced today its Monsters Companion Pack for Sapphire users. Available...

25 Mar 2009

Cambridge, MA – March 25, 2009 – GenArts, Inc. the leading provider of specialized visual effects software for the film, television and video industries, announced today that it will demonstrate its industry-leading visual effects...

25 Feb 2009

Cambridge, MA – February 25, 2009 – GenArts, the leading provider of visual effects software for the film, television and video industries, today announced significant gains in artist productivity with its new version of GenArts...

2 Feb 2009

Cambridge, MA – February 2, 2009 – GenArts, the leading provider of visual effects software for the film, television and video industries, said today it has logged yet another banner year at the Oscars. The company said artists...

20 Jan 2009

Cambridge, MA – January 20, 2009 – GenArts Inc., the leading provider of digital visual effects software for the film, broadcast and video industries, announced today it has signed a definitive agreement to acquire SpeedSix...

12 Jan 2009

Cambridge, MA – January 12, 2009 – GenArts, leading provider of visual special effects software for the film, television and video industries, said today that 2008 represented the largest sales volume of GenArts Sapphire for...