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GenArts Press Releases

2012 Press Releases

24 Jul 2012

Cambridge, MA – July 24, 2012 – GenArts® Inc., the global leader in specialized visual effects software for the media and advertising industries, today announced an update to Sapphire v6 that enables all visual...

2 May 2012

Cambridge, MA – May 2, 2012 – GenArts® Inc., the global leader in specialized visual effects software for the media and advertising industries, today announced the availability of...

16 Apr 2012

Cambridge, MA – April 16, 2012 – GenArts® Inc., the global leader in specialized visual effects software for the media and advertising industries, announced today that it will showcase its latest software...

27 Feb 2012

Cambridge, MA – February 27, 2012 – GenArts, Inc., the global leader in specialized visual effects software for the media and advertising industries, today congratulates Hugo’s talented artists for their Oscar...

14 Feb 2012

Cambridge, MA – February 14, 2012 – GenArts® Inc., the global leader in specialized visual effects software for the media and advertising industries, today released new Monsters GT v7....

31 Jan 2012

Cambridge, MA – January 31, 2012 – GenArts® Inc., the global leader in specialized visual effects software for the media and advertising industries, today announced the availability of Sapphire Edge for Final...

2011 Press Releases

15 Dec 2011

Cambridge, MA – December 15, 2011 – GenArts, Inc., the global leader in specialized visual effects (VFX) software for advertising and media industries, today released the first...

16 Nov 2011

Cambridge, MA – November 16, 2011 – Katherine Hays, CEO of leading visual effects software provider GenArts, Inc., won a prestigious Stevie Award for Women in Business for her work to democratize...

15 Nov 2011

Cambridge, MA – November 15, 2011 – GenArts Inc., the global leader in specialized visual effects (VFX) software, today expanded the newest version of Sapphire to include support for Apple Final Cut Pro 7, The Foundry...

4 Oct 2011

Cambridge, MA – October 4, 2011 – GenArts Inc., the global leader in specialized visual effects (VFX) software, today released the highly anticipated new version of industry-leading Sapphire Plug-ins®.  ...

15 Sep 2011

Cambridge, MA and Torrence, CA – September 15, 2011 – GenArts, Inc., the global leader in visual effects software, and PixelFish.com, the...

8 Sep 2011

Amsterdam, Netherlands – Sept 8, 2011 – GenArts Inc., the global leader in visual effects (VFX) software for the media and advertising industries, will showcase its new visual effects solution...

11 Aug 2011

Cambridge, MA – August 11, 2011 – GenArts Inc., the global leader in visual effects (VFX) software for the media and advertising industries, today announces a strategic alliance with Sony Creative Software to...

28 Jun 2011

Cambridge, MA – June 28, 2011 – GenArts® Inc., the global leader in specialized visual effects (VFX) software for the media and advertising industries, today announced the launch of ...

6 Apr 2011

Cambridge, MA – April 6, 2011 – GenArts, Inc. and the University of Southern California School of Cinematic Arts (USC SCA) announced today a broad collaboration designed to provide USC students and faculty access to GenArts visual...

3 Mar 2011

Cambridge, MA – March 3, 2011 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will lead a panel discussion at the 2011 NAB Show,...

28 Feb 2011

Cambridge, MA – February 28, 2011 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, marks yet another year having been used to create visually rich effects...

2010 Press Releases

26 Oct 2010

Cambridge, MA – October 26, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of...

28 Sep 2010

Cambridge, MA – September 28, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of...

14 Sep 2010

Cambridge, MA – September 14, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of...

3 Aug 2010

Cambridge, MA – August 3, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of GenArts Monsters GT™ for users of...

26 Jul 2010

Cambridge, MA – July 26, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it has released its newest version of...

30 Jun 2010

Cambridge, MA – June 30, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it has released...

15 Jun 2010

Cambridge, MA – June 15, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of GenArts Monsters GT™ for Adobe...

27 May 2010

Cambridge, MA – May 27, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the immediate availability of GenArts Sapphire™ 5 for...

4 May 2010

London and Cambridge, MA – May 4, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that The Mill has standardized on GenArts Sapphire...

21 Apr 2010

Cambridge, MA – April 21, 2010 – wondertouch by GenArts announced today the immediate availability of particleIllusion™ for After Effects (pIAE) for users of Adobe After Effects on Mac. Available as a plug-in for the first...

7 Apr 2010

Cambridge, MA – April 7, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today GenArts Monsters GT™ for Adobe After Effects users....

7 Apr 2010

Cambridge, MA – April 7, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will port its industry-standard Sapphire plug-ins to...

7 Apr 2010

Cambridge, MA – April 7, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, unveiled today GenArts Sapphire™ 5 for Adobe After Effects. Available...

7 Apr 2010

Cambridge, MA – April 7, 2010 – GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will exhibit at the 2010 NAB Show, held in Las...

11 Mar 2010

Cambridge, MA – March 11, 2010 – Although it was clearly a tough choice, Avatar emerged a winner at the 2010 Academy Awards, and its deserving artists went home with the coveted gold statue for Best Visual Effects. Avatar was an...

9 Mar 2010

Cambridge, MA – March 9, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today the availability of GenArts Sapphire™ 5 for...

16 Feb 2010

London and Cambridge, MA – February 16, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, and The Foundry, the world-leading visual effects software...

10 Feb 2010

Cambridge, MA – February 10, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that a Moviola class geared toward Avid users will feature...

4 Feb 2010

Cambridge, MA – February 4, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, has again dominated the list of visual effects Oscar nominees. The...

1 Feb 2010

Cambridge, MA – February 1, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will exhibit at the Ninth Annual SuperMeet in San...

11 Jan 2010

Cambridge, MA – January 11, 2010 – GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that GenArts Chief Scientist and Vice President of Engineering...