Cambridge, MA – March 25, 2009 – GenArts, Inc. the leading provider of specialized visual effects software for the film, television and video industries, announced today that it will demonstrate its industry-leading visual effects products, GenArts Sapphire, GenArts Monsters and GenArts Raptors at NAB 2009. The company will highlight its recently released Sapphire v3 for Avid systems, new Monsters sales promotions, and provide a technology preview of upcoming product features. The company's theater area will feature footage from many of the world's premier post-production houses and studios.
What: GenArts at NAB 2009
When: April 20-23, 2009
Where: Booth No. SL2209, Las Vegas Convention Center
GenArts Sapphire has become a mission-critical tool for artists and editors because of its perfect blend of unmatched image quality, a unique organic look, and productivity-driving ease of use. Sapphire has been used to create some of the most exciting and lifelike visual effects in commercials, television shows and blockbuster movies such as the Star Wars prequels, Titanic, Indiana Jones and the Kingdom of the Crystal Skull, the Pirates of the Caribbean and Lord of the Rings trilogies, Spiderman, X-Men, The Matrix, Lost and CSI. Sapphire has the distinction of having been a key component of an Academy Award nominated film for the past 12 consecutive years, including 2009 nominee Iron Man and Oscar winner The Curious Case of Benjamin Button.
GenArts Monsters and GenArts Raptors (the key components of GenArts' recent acquisition of SpeedSix, Ltd.) will make their respective debuts at NAB 2009. The Monsters heritage is long and illustrious with effects from the suite being used in countless movies, commercials and television shows such as the Dr. Who and Ice Age series. Ideally suited to the artist or editor whose visual effects projects afford more detailed, meticulous control of a broad range of effect parameters, every Monsters effect has full color depth and 64 bit processing for advanced imaging at any resolution from SD to Imax, ensuring perfect quality on every frame. Monsters includes a wide range of effects including phenomena synthesis simulators, image tools, wipes, warps, blurs as well as many unique and unusual effects not found anywhere else.
With a focus squarely on the creativity side of projects, Raptors is the perfect complement to Sapphire and Monsters. A new suite of plug-ins, Raptors provides tools designed for the intricate control of complex operations such as shot retiming, lens flares, shot distortion matching, fire, organic fluid effects and automatic trail generation. Raptors marries unprecedented control with uncompromising quality to enable artists and editors to continually push the boundaries of innovation and imagination.
