About Genarts

Our Story

In 1996, Karl Sims and Gary Oberbrunner combined the power of computer science with the art of visual effects to create GenArts’ Sapphire technology and a vast portfolio of visual effects. Since then, the world’s most talented visual effects artists have been using Sapphire to create the looks you see on television, in ads, online and at the movies. Today, thanks to our commitment to delivery the highest quality software and customer support, GenArts is the leading provider of specialized visual effects software to the media and advertising industries worldwide.


Our Mission

Empower the world’s greatest storytellers with the art and science of visual effects to bring their stories to life, inspire creativity and increase audience engagement.