In 1996, Karl Sims and Gary Oberbrunner combined the power of computer science with the art of visual effects to create GenArts’ Sapphire technology and a vast portfolio of visual effects. Since then, the world’s most talented visual effects artists have been using Sapphire to create the looks you see on television, in ads, online and at the movies. Today, thanks to our commitment to delivery the highest quality software and customer support, GenArts is the leading provider of specialized visual effects software to the media and advertising industries worldwide.
Empower the world’s greatest storytellers with the art and science of visual effects to bring their stories to life, inspire creativity and increase audience engagement.
CEO / President
George Naspo is a results-oriented senior executive with a proven track record over many years of achievement with start-ups, turnarounds, culture transitions, and emerging growth companies. During his career, he has been instrumental in creating corporate vision, managing execution, and increasing shareholder value in businesses he has managed.
Mr. Naspo has distinguished himself by increasing sales revenue — domestically and internationally — at every turn. He has designed and implemented successful sales and marketing plans for companies in North America, Europe, Asia, and Latin America. He also personally developed large global accounts, strategic partnerships, and corporate alliances that increased revenue and profits by millions of dollars.
Mr. Naspo's early business career comprised a steady progression of increasing roles and responsibilities in sales and marketing positions. Initially, he sold data communications products and services for small start-up companies to Fortune 1000 customers. During a subsequent five-year stint with Motorola, he managed one of the company's largest and most successful regional sales territories. Mr. Naspo later joined Cyplex as Vice President of Sales, where he developed a strategic and tactical plan to move the company into wireless fixed data and telemetry applications serving targeted vertical markets. His success led him to be recruited to join the management team of wireless data start-up Sierra Wireless, where he grew the company's business with the public safety sector and telco carriers nationwide.
Over the past fifteen years, Mr. Naspo has served in operating and executive management roles, first as Chief Operating Officer of Securicor Wireless, a subsidiary of UK-based Securicor plc, with full P&L responsibility for a $250 million wireless communications business. He recognized and consolidated five disparate businesses — located in North America, Europe, and Asia — and integrated two acquisitions into one organization with a common vision and market presence, while achieving sizable operating efficiencies and developing new distribution channels.
Since 2004, Mr. Naspo has worked with a number of emerging growth companies and turnaround situations backed by Insight Venture Partners, a leading private equity firm. He has significant Board-level and M&A experience, including liquidity events. He served as COO of Xelus Corporation, a Rochester, NY-based enterprise software developer. After selling Xelus, Mr. Naspo became President/CEO of IKANO Communications, an aggregator of Internet access, email, hosting, and related IP services to end users, wholesalers, and private label partners throughout North America. Mr. Naspo drove IKANO's organic growth and completed and integrated two successful debt-financed ($26 million) acquisitions — doubling annual revenue to over $55MM. He also sharply reduced network costs and corporate overhead, leading to higher margins and a ten-fold increase in EBITDA. IKANO was sold to a strategic buyer. Most recently, Mr. Naspo served as President/CEO of Sterling, VA-based Virtacore Systems, a cloud services provider specializing in Infrastructure as a Service and disaster recovery solutions serving domestic and multi-national customers. During his four-year tenure at Virtacore, revenue tripled and the company was one of only four cloud providers worldwide with 0% downtime in 2014.
Mr. Naspo holds a Bachelor's degree from the University of Toledo, where he also played Division 1 football during the team's record 35-game win streak and was more recently named an Entrepreneur in Residence. He later earned an M.S. degree in Business from the University of Southern California. Prior to his business career, Mr. Naspo served four years as a Captain in the U.S. Army.
Vice President of Finance / Controller
George joined GenArts as Vice President of Finance/Controller in March 2013. Prior to joining GenArts, George was Vice President of Finance at Genzyme Corporation where he was responsible for worldwide manufacturing finance and, most recently, was controller for Genzyme’s manufacturing facility in Allston.
Before moving into biotechnology, George spent 18 years in high tech including working as Vice President Finance at EnvoyWorldWide, Inc. and as CFO for MarketMax, Inc. He also worked at Lotus Development Corporation where he was Director of Finance and EMEA Controller. George started his career with Ernst and Young where he acquired his CPA certification. George graduated with honors from Bentley University with a degree in accounting and has an MBA from Boston University.
Chief Scientist, VP of Engineering
An MIT graduate, Gary has been developing graphics software for more than 25 years. A visionary developer with a brilliant mind, Gary is responsible for the continued evolution of Sapphire and oversees all aspects of technology and development at GenArts.
He started his career in 1984 at Masscomp as a hardware engineer, but his interest in parallel supercomputer graphics soon led him to Thinking Machines Corporation. In 1993 he moved to Advanced Visual Systems, where as Chief Architect he developed high-end scientific visualization software and visual programming systems. He joined Karl at GenArts in 1997 and they have worked closely together ever since.
In addition to his work at GenArts, he is a Director of the Open Effects Association. His research interests include image processing, parallel programming systems, visualization algorithms, and advanced computer architectures.
Widely known as both a digital artist and computer scientist, Karl has long been at the forefront of integrating art and technology. After receiving his Master’s in Visual Studies from the MIT Media Lab, Karl moved to California, where he developed special effects software for Hollywood production firms. He returned to Cambridge in 1990 and joined Thinking Machines Corporation (manufacturer of massively parallel supercomputers) as Artist in Residence and Research Scientist. During this period, Karl created his own works of computer animation based on his models of computational evolution. The creation of GenArts Sapphire in 1996 was a culmination of Karl’s endeavors in computer programming, his study of the special effects industry and his artistic talent. Karl has been the recipient of numerous scientific and creative awards throughout the course of his career, including the MacArthur Fellowship for “extraordinary originality and dedication in creative pursuits.”
Director of Sales
Mike joined GenArts in December 2008 as a member of the inside sales team where he works with customers to better understand their business and project goals in order to recommend the most effective GenArts solutions available. Prior to GenArts, Mike worked in business development for TLC, a Boston based marketing agency.
Mike holds a marketing degree from Bentley University and enjoys playing sports, cooking, and watching movies. Some of his favorites include football, burritos, and 300.
Senior Account Manager
Nick joined GenArts in November 2009 as a member of the inside sales team. A graduate of Boston College, Nick majored in communications and has over four years of sales experience. Born and raised in Boston, Nick is a dedicated fan of Boston sports, including the Celtics, Red Sox, Patriots, Bruins, Revolution, and beloved BC Eagles.
When not at GenArts, Nick enjoys community service, video games, graphic designing, watching movies, playing sports, and a fun night on the town. When away from GenArts Nick is typically referred to as Chef Boya-Nick for his culinary arts skills.
Chris joined GenArts in April of 2012 as a member of the inside sales team. Before coming to GenArts, he worked in both radio and cable TV advertising. Chris is a 2010 graduate of Northeastern University, where he majored in communications and minored in business.
Raised in the Lakes Region of New Hampshire, Chris is an avid fan of all activities that involve being on a Lake Winnipesaukee. Chris is also a passionate Boston sports fan and enjoys going to live sporting events. He also enjoys fishing, playing basketball, going out with friends, watching movies, and spending time with his dog Yeti.