In 1996, Karl Sims and Gary Oberbrunner combined the power of computer science with the art of visual effects to create GenArts’ Sapphire technology and a vast portfolio of visual effects. Since then, the world’s most talented visual effects artists have been using Sapphire to create the looks you see on television, in ads, online and at the movies. Today, thanks to our commitment to delivery the highest quality software and customer support, GenArts is the leading provider of specialized visual effects software to the media and advertising industries worldwide.
Empower the world’s greatest storytellers with the art and science of visual effects to bring their stories to life, inspire creativity and increase audience engagement.
Chief Executive Officer
Katherine joined GenArts as CEO in June 2008 with a vision to extend the market for visual effects software tools to a wider range of mediums and artists. Since joining, Katherine has led the acquisitions of wondertouch, UK-based SpeedSix, Ltd., and the Tinder business (formerly part of The Foundry); conceived and executed innovative strategic alliance agreements with Lucasfilm Ltd. and The Foundry; added new senior level hires to the company’s management team; and expanded GenArts’ presence to the West Coast. In 2011, Katherine won a Stevie® Award for Women in Business for successfully enabling GenArts to deliver visual effects to all video creators.
Prior to GenArts, Katherine was the co-founder and COO/CFO of Massive Incorporated and led the sale of the company to Microsoft Corporation where she then served for two years as a Senior Director for Microsoft and COO of Massive Incorporated leading the company’s and Microsoft’s post acquisition integration effort. Katherine is the co-inventor and author of two technical patents relating to Massive’s real-time advertising solution, and, during her time at Microsoft, authored an additional patent for composite media delivery.
Katherine began her career in media industry general management and finance. She is a former equity research analyst with Goldman Sachs, where she covered global media companies, including AOL Time Warner, Disney, News Corp., and Vivendi Universal. She also headed the firm's digital and interactive media team. Katherine worked in investment banking with Salomon Smith Barney in the firm’s media and communications practice prior to her time at Goldman. She graduated with honors from Princeton University with a degree in Art and Archaeology, and holds an MBA from The Harvard Business School.
Katherine serves as a Board Member and Trustee for The George Eastman House, International Museum of Photography and Film, and serves on the Board of American and International Friends of the Louvre, for the Musée du Louvre.
Chief Scientist, VP of Engineering
An MIT graduate, Gary has been developing graphics software for more than 25 years. A visionary developer with a brilliant mind, Gary is responsible for the continued evolution of Sapphire and oversees all aspects of technology and development at GenArts.
He started his career in 1984 at Masscomp as a hardware engineer, but his interest in parallel supercomputer graphics soon led him to Thinking Machines Corporation. In 1993 he moved to Advanced Visual Systems, where as Chief Architect he developed high-end scientific visualization software and visual programming systems. He joined Karl at GenArts in 1997 and they have worked closely together ever since.
In addition to his work at GenArts, he is a Director of the Open Effects Association. His research interests include image processing, parallel programming systems, visualization algorithms, and advanced computer architectures.
Widely known as both a digital artist and computer scientist, Karl has long been at the forefront of integrating art and technology. After receiving his Master’s in Visual Studies from the MIT Media Lab, Karl moved to California, where he developed special effects software for Hollywood production firms. He returned to Cambridge in 1990 and joined Thinking Machines Corporation (manufacturer of massively parallel supercomputers) as Artist in Residence and Research Scientist. During this period, Karl created his own works of computer animation based on his models of computational evolution. The creation of GenArts Sapphire in 1996 was a culmination of Karl’s endeavors in computer programming, his study of the special effects industry and his artistic talent. Karl has been the recipient of numerous scientific and creative awards throughout the course of his career, including the MacArthur Fellowship for “extraordinary originality and dedication in creative pursuits.”
Vice President of Finance/Controller
George joined GenArts as Vice President of Finance/Controller in March 2013. Prior to joining GenArts, George was Vice President of Finance at Genzyme Corporation where he was responsible for worldwide manufacturing finance and, most recently, was controller for Genzyme’s manufacturing facility in Allston.
Before moving into biotechnology, George spent 18 years in high tech including working as Vice President Finance at EnvoyWorldWide, Inc. and as CFO for MarketMax, Inc. He also worked at Lotus Development Corporation where he was Director of Finance and EMEA Controller. George started his career with Ernst and Young where he acquired his CPA certification. George graduated with honors from Bentley University with a degree in accounting and has an MBA from Boston University.
Director of Sales
Mike joined GenArts in December 2008 as a member of the inside sales team where he works with customers to better understand their business and project goals in order to recommend the most effective GenArts solutions available. Prior to GenArts, Mike worked in business development for TLC, a Boston based marketing agency.
Mike holds a marketing degree from Bentley University and enjoys playing sports, cooking, and watching movies. Some of his favorites include football, burritos, and 300.
Senior Account Manager
Nick joined GenArts in November 2009 as a member of the inside sales team. A graduate of Boston College, Nick majored in communications and has over four years of sales experience. Born and raised in Boston, Nick is a dedicated fan of Boston sports, including the Celtics, Red Sox, Patriots, Bruins, Revolution, and beloved BC Eagles.
When not at GenArts, Nick enjoys community service, video games, graphic designing, watching movies, playing sports, and a fun night on the town. When away from GenArts Nick is typically referred to as Chef Boya-Nick for his culinary arts skills.
Chris joined GenArts in April of 2012 as a member of the inside sales team. Before coming to GenArts, he worked in both radio and cable TV advertising. Chris is a 2010 graduate of Northeastern University, where he majored in communications and minored in business.
Raised in the Lakes Region of New Hampshire, Chris is an avid fan of all activities that involve being on a Lake Winnipesaukee. Chris is also a passionate Boston sports fan and enjoys going to live sporting events. He also enjoys fishing, playing basketball, going out with friends, watching movies, and spending time with his dog Yeti.