GENARTS RELEASES SAPPHIRE PLUG-INS FOR
ADOBE AFTER EFFECTS AND COMPATIBLE PRODUCTS

-- Immediate availability for After Effects, Premiere, Final Cut Pro,
Combustion, Digital Fusion, GenerationQ, and 844/X --


Cambridge, MA. January 28th, 2004 -- GenArts, Inc., a leading provider of digital visual effects plug-ins for the film, broadcast and video industry, today announced the immediate availability of their industry-renowned Sapphire Plug-ins for a growing number of Adobe® After Effects® plug-in compatible products. This new release brings the superior quality and breadth of Sapphire Plug-ins to a vast new community of digital artists and editors.

Now users of Adobe After Effects, Adobe Premiere®, Apple® Final Cut Pro®, Discreet® combustion®, eyeon Software Digital Fusion®, Quantel® generationQTM, and Media 100® 844/X® have access to more than 175 stunning image processing and synthesis effects included in the Sapphire package. A free three-week trial from http://www.genarts.com can be downloaded at any time to experience how quickly and easily Sapphire Plug-ins can enhance their work.

"We're thrilled to see this massive collection of high-end effects become available to After Effects users," said Trish and Chris Meyer of CyberMotion, and authors of the popular series Creating Motion Graphics with After Effects. "They have a polished retro-futuristic look which will appeal to a wide range of motion graphic designers. We particularly like their blur and warp effects, and suspect the Lighting set will soon be considered a must-have. As a bonus, all are 16-bit and multiprocessor-ready."

"These are the most amazing plug-ins I've ever seen on a PC/Mac. Now compositors, editors, and broadcast designers will be able to achieve a new level of high-end finishing. With Sapphire, creating superb visual effects on the desktop has never been easier," said Chris Byron, freelance VFX/Broadcast Compositor & Discreet Training Specialist.

Sapphire Plug-ins run on both Windows and Mac OS X systems. Fully integrated with the host program's user interface, they are very intuitive and easy to use. Other key features include:

Pricing and Availability:
Sapphire Plug-ins for After Effects and compatible products are available immediately via download from the GenArts web site. They can be purchased either as a complete package for $1699 or as four separate boxes for $599 each.

Box 1:  Lighting - Glows, Lens Flares, Glints, Glares, Light Beams, DropShadow, SpotLight, and others.
Box 2: Stylize - Film Effect, Grain, Edge Effects, Emboss, Kaleidoscopes, AutoPaint, HalfTone, and more.
Box 3: Adjust, Blur, Composite, and Distort - includes Rack Defocus, MatteOps, Warps, Shake, and others.
Box 4: Render, Time, and Transitions - includes Lightning Zaps, Textures, Flicker Tools, Dissolves, and Wipes.

Pricing and availability for Sapphire Plug-ins on Quantel generationQ can be obtained from VDS (http://www.videodesignsoftware.com/products/Synapse.php).


About GenArts' Sapphire Plug-ins
Sapphire Plug-ins provide digital artists with a collection of over 175 state-of-the-art image processing and synthesis effects. They fully and seamlessly integrate into a number of editing and compositing systems including: Adobe After Effects and Adobe Premiere; Apple Final Cut Pro and Shake; Avid Media Composer Adrenaline, Media Composer, Xpress Pro, Xpress, Xpress DV, Symphony, DS, Nitris and Newscutter; Discreet combustion, flint, flame, inferno, fire, smoke and burn. Sapphire Plug-ins offer a comprehensive suite of tools and effects that can transform any film or video clip. They are resolution-independent, include multi-processor support for faster rendering, and run on Windows, Mac, Linux, and Irix. Effects in the package range from everyday tools such as Glows, EdgeRays, LensFlare, Glint, Blurs and RackDefocus, to more exotic effects like Lightning, FlysEye, JpegDamage, HalfTone and Textures.

About GenArts, Inc.
Based in Cambridge, Mass., GenArts, Inc. is a premier provider of digital visual effects plug-ins for the film and video industry. Introduced in 1996, Sapphire Plug-ins have become an industry standard for high-end visual effects creation at leading studios, broadcast and post production facilities around the world. They are widely recognized for their unrivaled quality and ease-of-use, and have been used extensively to create an array of feature films such as The Lord of the Rings, The Matrix trilogy, Terminator 3, X-Men II, Daredevil, Star Wars-Episode I and II, Spider-Man, Ice Age, Pearl Harbor, Final Fantasy, Dinosaur, Titanic, Armageddon, Planet of the Apes, Contact, Star Trek and Godzilla. Additional GenArts product information can be found at http://www.genarts.com.

Contact:
GenArts, Inc.
1-617-492-2888
info@>genarts.com

©2004 GenArts, Inc. All rights reserved.
GenArts and Sapphire Plug-ins are trademarks of GenArts, Inc.
All other trademarks mentioned herein belong to their respective owners.