GenArts Sapphire v3 Upgrade Program For Avid Systems

Thank you for your interest in the Sapphire v3 Upgrade Program For Avid Systems. We invite you to join the hundreds of artists who have already realized the tremendous gains in both creativity and productivity offered by powerful new Sapphire features.

Below are the details on two surveys GenArts conducted with customers who have upgraded their Sapphire licenses. The purpose of the study was to measure gains in productivity provided by key new features as customers upgraded from v1 and v2 to v3.

Highlights of the Survey:

  • Artists upgrading from Sapphire v2 to v3 have, on average, achieved an 87% improvement in productivity while building transitions.
  • Artists upgrading from Sapphire v1 to v2 or v3 have, on average, achieved an 85% improvement in productivity when applying effects to titles.
  • Such productivity gains can save your organization thousands of dollars per year for each of your artists. In fact, our study shows that the average Sapphire customer can recoup the cost of their v3 upgrade licenses in less than two months.

"Sapphire is absolutely essential to our workflow. The time-saving new transitions in v3 give us the freedom to worry less about budget, and more time to create stunning unique effects that never fail to impress our clients."

Rob Feiner, Net One, Inc.

What's New in Sapphire v3 for Avid:

  • 36 new effects such as TVDamage, Deband, WarpCornerPin, and many new Textures and Transitions
  • New enhancements and options including 15 new LensFlares, improved Glares and revamped RackDefocus
  • Support for Windows Vista and 64bit systems
  • Supports promotion of previous Sapphire versions to v3 (AVX2)
  • See the detailed list of new effects and features in v3

Try version 3 for yourself! Download the free trial for Windows or Mac
Upgrade Now!

SURVEY DETAILS

Transitions Survey
This survey compared an artist’s time spent applying transitions to footage before and after upgrading to Sapphire v3. Here is the complete questionnaire and the corresponding results:

Transitions Survey Questions & Results (Avg. of Responses)

Do you regularly use transitions in your day-to-day work?
Yes (91% of respondents)

Have you used any of the new transitions included in Sapphire v3?
Yes (100% of respondents)

If you answered yes to Q2, approximately how many times do you use any of these per week (e.g. if you applied WipePlasma 3 times and WipeWeave 2 times, the answer would be 5)?
17 times a week

Do you expect to use the transitions more often going forward? If so, what is your expectation in terms of total future use of the transitions per week (e.g. you answered 5 to Q3 and expect to double your use, the answer would be 10)?
27 times a week

Before Sapphire v3, approximately how long did it take you to construct a compelling transition?
Approximately 9.5 minutes

Approximately how much time does it take to construct the same transition using Sapphire v3?
Approximately 1.5 minutes

Apply to Title/Key Survey
This survey compared an artist’s time spent applying an effect to an Avid title before and after upgrading from Sapphire v1 to v2 or v3. Here is the complete questionnaire and the corresponding results:

Apply to Title/Key Survey Questions & Results (Avg. of Responses)

Do you regularly use the Apply to Title/Key tool in your day-to-day work?
Yes (61% of respondents)

If you answered yes to Q1, approximately how many times do you typically use the Apply to Title/Key tool per week with any Sapphire effect?
14 times a week

Before Sapphire v2, approximately how long did it take you to apply an effect to a title?
Approximately 7 minutes

With Sapphire v2, approximately how much time does it take to apply an effect to a title?
Approximately 1 minute

Disclaimer:
Productivity improvements based on a survey of new Sapphire v3 users and their results. Actual results may vary based on many factors and GenArts, Inc. makes no representation or warranties regarding the specific productivity improvements a customer may or may not realize. Contact GenArts, Inc. for more information.