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FOX NEWS CHANNEL CREATES PROMOS WITH POWER USING SAPPHIRE PLUG-INS
Creating compelling promos – fast. That's Ed Albaladejo's challenge at Fox News Channel – the undisputed number one cable news channel and most-watched cable news network."The promo biz is all about speed and creativity," says Albaladejo, Senior Editor and Avid|DS Artist at Fox News Channel. "We're challenged every day to deliver promos that have a distinct and creative look, under continual deadline pressure. Sapphire Plug-ins are fantastic in helping us meet both of these challenges."
The Fox News Channel advertising and promo department is responsible for creating the 10-, 20- and 30-second promos for all programming broadcast on the Fox News Channel. All of the department's editing systems – 3 Avid Media Composers and Albaladejo's Avid|DS – are equipped with Sapphire Plug-ins.
"Every room uses these filters on a daily basis," says Albaladejo. "Every promo that comes out of here has some kind of Sapphire effect on it."
In particular, Fox News Channel used the Shake effect to help establish a definitive 'look' for their Iraqi war coverage, and editors regularly apply the Glow effect to type and lens flares.
Sapphire Plug-ins have become an important productivity tool for Fox News Channel since they were brought in nearly seven months ago, allowing the promo department to work faster and still deliver promos that have a unique and creative look.
"We're always looking for more power – more powerful effects, and more speed in our process. Why design a glow from scratch if we can go to a filter and get exactly the look we want? That's what we get from Sapphire," concludes Albaladejo.
About GenArts' Sapphire Plug-ins
Sapphire Plug-ins provide digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects. They fully and seamlessly integrate into a number of editing and compositing systems including: Adobe After Effects and Adobe Premiere; Apple Final Cut Pro and Shake; Avid Media Composer, Xpress, Xpress DV, Symphony and Avid|DS; Discreet combustion, flint, flame, inferno, fire, and smoke. Sapphire Plug-ins offer a comprehensive suite of tools and effects that can transform any film or video clip. They are resolution-independent, include multi-processor support for faster rendering, and run on Windows, Mac, Linux, and Irix. Effects in the package range from everyday tools such as Glows, EdgeRays, LensFlare, Glint, Blurs and RackDefocus, to more exotic effects like Lightning, FlysEye, JpegDamage, HalfTone and Textures.About GenArts, Inc.
Based in Cambridge, Mass., GenArts, Inc. is a premier provider of digital visual effects plug-ins for the film and video industry. Introduced in 1996, Sapphire Plug-ins have become an industry standard for high-end visual effects creation at leading studios, broadcast and post production facilities around the world. They are widely recognized for their unrivaled quality and ease-of-use, and have been used extensively to create an array of feature films such as The Matrix, The Lord of the Rings, Star Wars-Episode I and II, Spider-Man, Ice Age, Pearl Harbor, Final Fantasy, Dinosaur, Titanic, Armageddon, Planet of the Apes, Contact, Star Trek and Godzilla. Additional GenArts product information can be found at http://www.genarts.com.Contact:
GenArts, Inc.
1-617-492-2888
info@
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GenArts and Sapphire Plug-ins are trademarks of GenArts, Inc.
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