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SAPPHIRE PLUG-INS HELP RFI BEAT THE CLOCK
With noon-time satellite feeds looming over his head every day of his working life, Avid Editor Sean Linderman at L.A.-based promo company RFI [Robert Faulk Incorporated] looks for every speed advantage when creating promos and opens for "Entertainment Tonight." When Linderman learned that some of the effects he'd seen on a sports network were created with Sapphire Plug-ins, he immediately brought the package in-house."I don't have time to sit around and tinker. My time constraints are pretty extreme," says Linderman. "While RFI has a graphics department to assist editors with design, it's great that I can create some effects on my own right within the Avid. It saves me time, and it saves them time."
A recent adopter of Sapphire Plug-ins, RFI has worked on promos for the "Howie Mandell Show," "RealTV," and "Maximum Exposure," as well as "Entertainment Tonight." Immediately after putting the Sapphire tools into play, Linderman noticed a marked difference between the GenArts' effects and other plug-ins. "Sapphire's render speed is amazingly fast!" he noted - unlike other plug-ins that he had stopped using because the render time was too long. He explained further, "If a producer's right there with me, I can just drop a Glow right into a transition. It's so fast that it's done before they can even ask what I'm doing."
Another speed advantage was Sapphire's short learning curve. "I was able to go right in and use the effects immediately," Linderman said. "It was really very easy to use, with no training at all - especially since the GenArts website gives you a visual reference of every effect." At Lifetime TV, the Sapphire Plug-ins are used to give the network promos a very distinctive look, explains Coffey:
Beyond Sapphire's speed advantages, the GenArts' plug-ins help RFI to achieve even more creative looks for their promos and opens. Says Linderman, "I'd been using the same 'little white flash' effect on transitions for years and really wanted to update it. I love the Glow effect. It made the spot look much different; the effect is more of a seamless transition than a white flash now. It looks much cooler. And because we didn't have to go to the graphics department, we saved time and money," concludes Linderman.
About GenArts' Sapphire Plug-ins
Sapphire Plug-ins provide digital artists with a collection of over 200 state-of-the-art image processing and synthesis effects. They fully and seamlessly integrate into a number of editing and compositing systems including: Adobe After Effects and Adobe Premiere; Apple Final Cut Pro and Shake; Avid Media Composer, Xpress, Xpress DV, Symphony and Avid|DS; Discreet combustion, flint, flame, inferno, fire, and smoke. Sapphire Plug-ins offer a comprehensive suite of tools and effects that can transform any film or video clip. They are resolution-independent, include multi-processor support for faster rendering, and run on Windows, Mac, Linux, and Irix. Effects in the package range from everyday tools such as Glows, EdgeRays, LensFlare, Glint, Blurs and RackDefocus, to more exotic effects like Lightning, FlysEye, JpegDamage, HalfTone and Textures.About GenArts, Inc.
Based in Cambridge, Mass., GenArts, Inc. is a premier provider of digital visual effects plug-ins for the film and video industry. Introduced in 1996, Sapphire Plug-ins have become an industry standard for high-end visual effects creation at leading studios, broadcast and post production facilities around the world. They are widely recognized for their unrivaled quality and ease-of-use, and have been used extensively to create an array of feature films such as The Lord of the Rings, Star Wars-Episode I and II, Spider-Man, The Matrix, Ice Age, Pearl Harbor, Final Fantasy, Dinosaur, Titanic, Armageddon, Planet of the Apes, Contact, Star Trek and Godzilla. Additional GenArts product information can be found at http://www.genarts.com/.Contact:
GenArts, Inc.
1-617-492-2888
info@
©2003 GenArts, Inc. All rights reserved.
GenArts and Sapphire Plug-ins are trademarks of GenArts, Inc.
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